Urbanites are early adopters of new products and brands; this makes them a perfect audience for new product launches and sampling. Metro Herald’s Brand to Hand is a way of getting your product in the hands of your target audience first thing in the morning - when they are at their most receptive.

Brand to Hand can also add a 3rd dimension to any press campaign. Metro Herald can distribute up to 20,000 samples a day to commuters at all the main city-centre train stations in Dublin and high-footfall commuter zones, ensuring your product goes directly into the hands of a highly receptive audience.

Our package includes coverage in Metro Herald, in the form of an advertisement announcing the activity, in order to drive awareness of your promotion.

Brand to Hand is not restricted to product distribution. We can create mini events at station sites to add drama and public engagement to any in-paper activity you may be running. Even if you’ve not got a product to give away, we can come up with some great ideas and source them for you. Let us get creative and add a wow factor to your campaign!

Talk to the sales team today and get your brand in their hand! Call us on 01 637 5989