A series of ad formats, such as wraps, gatefolds & pull-outs printed on glossy paper to make your brand shine to give a premium effect.

Brands such as Red Bull, Heineken, Nissan and Carlsberg have been glossed-up by Metro Herald.

To see how advertising in Metro Herald works, go to the case studies for Red Bull and Heineken

Ahh the good old Cover Wrap, it’s been around for a while but if you are looking for a big impact ad format, nothing beats it!

Achieve massive stand-out – Cover Wraps are literally posters on the move. They also give you the creative space to deliver brand messages and product information through strong brand imagery.

Gives readers an unexpected surprise when they open their paper. By taking over pages 2 & 3 of Metro Herald it allows your brand to be noticed with a bang and makes the ad unavoidable to readers. 

At Metro Herald you can do weird and wonderful things with the paper, like changing the format, size or layout to make readers actively engage with newspaper in a different way than normal.

A brilliant example of this was for the Guinness Arthur’s Day campaign. To see how effective the campaign was, go to the Guinness case study.

One of the unique things about us is that we don’t have creative boundaries when it comes to helping you stand out with style. That’s why we will allow you to take over our front page and even re-design our masthead if that’s what the campaign requires!

One of our favourite ever examples of this was for Budweiser Ice Cold – a spine-chillingly good creative execution!

A Quick Way To Get A Response. QR Codes are the newest way to link print to digital and offer a clever way of adding a measureable response to a print campaign. Whether used to enter a competition, download an app, capture data or link to a bespoke mobile landing platform, QR Codes take advantage of Metro Herald’s smartphone-savvy readers and offer a new way of interacting with consumers.

Bound To Make An Impression! At Metro Herald we now offer bound inserts as part of our advertising package. We guarantee that your brand will be the only insert in the paper on that day and unlike other newspapers we use an extra stitch will hold the insert in the centre of the paper, to ensure they don’t end up on the floor and in the hands of our valuable commuting readership.

One of the most popular sections of the newspaper, Guilty Pleasures also offers a platform for using creative shapes to engage our celeb-gossip loving readers – and believe us there are lots of them, both Male and Female!

So don’t feel guilty about using creative shapes – see it as a pleasure!

Ad Labels are an adhesive-backed label that will stick to anything – including newsprint, without ripping or tearing the paper when removed. Tip-Ons use a glue hot-dot that again, stick anything to newsprint and allow it to be removed without tearing the paper.

They both work best when attached to the front page of Metro Herald – perfect for vouchers, coupons and promotions.

Throw some shapes! Pop-up amongst the editorial by designing ads in unique shapes and sizes to ensure maximum stand-out to readers.

 

You gotta hand it to them! Give away up to 20K free samples with Metro Herald. A sure-fire way to get your product noticed and your product sampled and into the hands of our valuable commuting audience.