Display is relevant if you have a product/service to sell and you want to increase sales/footfall immediately or are interested in raising brand awareness for your company’s products/services.

Display adverts usually appear in the news/sports/listings sections of the newspaper.

There will be a mixture of unrelated display adverts on these pages.

The classified section of Metro Herald is called Metro Life Extra and is separated into different headings or 'classifications'.

These classifications are: Education, Entertainment, Finance, Health & Beauty, Interiors, Mail Order, Motors, Property, Recruitment & Travel.
A classified advert is one that has been designed to appear under a specific heading in this section.

You should place an ad in this section if you want your advertisement to appear in a categorised section with other similar adverts.

Advertisers use classified sections to sell a product or service for direct results.

Metro Herald is 340mm high and 268mm wide. We divide our width into 7 columns. The paper is priced in single column centimetre (SCC) rates. A list of all the possible advert sizes and costs is contained on our rate-card, along with details on how to calculate the cost of your ad.

To go straight to the rate-card click here

1. You need to provide us with the following information:

• What line of work is your business in?
• What will the advertisement be for?
• What is your budget?
• What ad size do you want?

2. Metro Herald will then provide you with a cost, or if you prefer you can go straight to our rate-card by clicking here.

In addition, if you can be flexible about when your advertisement runs, we can offer discounted rates. Please email sales@metroherald.ie or
call 01 705 5077 for more details.

3. If you decide to go ahead with your advertisement, we will put you in touch with a sales rep who will book it for you and send you a confirmation email. This e-mail is proof that your advertisement has been booked.

4. We can provide a free graphic design service to produce your adverts, please speak to your sales rep if you want to take advantage of this. Alternatively we will need you to supply artwork in the specified format (see Technical Specs).

Mechanical Data:

Page Type Area: 340 X 268 mm
Half Page Horizontal: 170 X 268 mm
Half Page Vertical: 340 X 151 mm
Page 3 Solus 10x7: 100 X 268 mm
Front Page Flash: 60 X 80 mm

Column Widths:

1 Column: 35mm
2 Columns: 74mm
3 Columns: 112mm
4 Columns: 151mm
5 Columns: 190mm
6 Columns: 229mm
7 Columns: 268mm

Graphic File Format (Colour)

• Scan Resolution: 200dpi ; screen ruling should not be finer than 85lpi
• Pictures in CMYK format. Saved as eps or tiff.
• Dot gain at 40% = 26%; Black Generation at Maximum; Black ink limit 90%
• Recommended RGB to CMYK ICC profile = IFRA 26 or ISO Newspapers 26.
• All separated elements within the file should have a total ink weight of no more than 245%
• No spot colours; however pantone with appropriate CMYK mapping is accepted but not recommended.
• Jpeg files are not supported
• Neither custom transfer functions nor custom halftones are accepted

Mono file Specification

• Dot gain @ 40% = 26%
• Min dot = 5%
• Max dot = 88%

Text / borders/ rules

• Recommend use of sans serif typefaces ; fine serif typefaces should be avoided
• Fonts - All fonts must be embedded, Type 1 or True Type only.
• Recommended minimum text sizes are:- 10 point and 12 point for reverse out text
• Reverse text out of more that 2 colours should be avoided
• Recommended minimum border sizes:- 0.5 point for one colour; 2 point for no more than of two colours

Digital File Specification

• All files transmitted to us should be in Adobe Portable Document Format (PDF) although EPSF files with non-OPI images and embedded fonts may be accepted.
• We use Level 3 postscript

Ad Delivery

1. VIO Markzware This is a free pre-flight and FTP delivery service and can be downloaded from www.anladvertising.co.uk
2. ADS Files can be sent using ADS software to ISDN number: +44(0) 20 7838 1069 AdXpress; Details can be found at www.adexpress.co.uk
3. Quick Cut; All mono ads can be delivered via QuickCut for further informationeither call +44(0) 207 691 5260 or go to www.quickcut.com
4. Adfast; This delivery mechanism is free to the advertisers. Further details on this method can be found at www.adfast.co.uk.

Deadlines:

Run of Paper: 10am the day prior to publication
Classified: 3.30pm two days prior to publication
Friday for Monday. All prices are exclusive of VAT.

Cancellation Deadline:

Cancellation deadline is 10am the day prior to publication for display and classified advertising. A cancellation fee of 50% of ad value will be incurred for cancellations made after deadline.

Additional Information:

Type: Quality Morning Free. Compact. Full Colour.
Frequency: Daily - Monday to Friday.
Dimensions: Display and Classified Page: 34 x 7 (34cms by 7 columns).
Your ad is not guaranteed a specific site and can run anywhere, randomly, in the paper.

Contact:

Lisa Higgins
Metro Herald
1st Floor, Independent House,
27-32 Talbot Street,
Dublin 1

Tel: 01 705 5021
Fax: 01 705 5044
Email: ads@metroherald.ie